How to Set Up Taxes for Your Wix Store

Getting taxes right in your Wix store is not optional — it's a legal requirement for any serious business. In this guide, you'll learn how to access the Wix tax settings, choose between automatic and manual tax calculations, and decide whether to include tax in your product prices or add it at checkout. Try Wix for free via this link to follow along.

From your Wix dashboard, navigate to your store settings and look for the Taxes section. You'll find it alongside other settings like shipping and delivery fees.

Once you're inside the tax settings, you'll see two main approaches: automatic tax calculation via a third-party service, or manual tax rates that you configure yourself.

Wix integrates with Avalara, a worldwide tax calculation service that automatically applies the correct tax rates for different countries and US states.

This is especially useful if you sell internationally or across multiple US states — because tax rules vary enormously. For example, Germany charges 19% VAT on most products, while the US has a different sales tax rate for every single state.

If you're selling in multiple regions, Avalara saves you a huge amount of time and keeps you compliant automatically.

If you only sell in one country or region, you can skip Avalara and configure tax rates manually.

Click Add Location, select your country, and then choose the relevant state or region. From there, you can set separate tax rates for:

• Products
• Services
• Cancellation fees
• Shipping and delivery

For example, in Germany everything is straightforward — a flat 19% applies across all categories. In the US, however, each state has its own rules, so manual setup gets complicated quickly.

Wix lets you choose when the tax is applied — and the right choice depends on who you're selling to.

B2C (Business to Consumer): Tax is typically already included in the displayed product price. Customers see one clean price and pay that amount.

B2B (Business to Business): Tax is usually added at the end of checkout, on top of the product price. Business buyers expect to see the net price and then have VAT added separately.

Select the option that matches your business model inside the tax settings.

Wix also supports tax groups, which let you apply different tax rates to different products in the same store.

This is useful if you sell a mix of product types that are taxed at different rates — for example, books versus electronics in some countries. You can assign each product to the appropriate tax group from the product settings.

For most small stores, a single default tax rate will be enough.

US sales tax is notoriously complex. Every state has its own rate, and some states even have county- or city-level taxes on top of that.

If you're selling to US customers from multiple states, manually tracking all of those rates is impractical. The two best options are:

1. Use Avalara — it calculates US state-by-state sales tax automatically and keeps rates up to date.
2. Hire a tax consultant — a professional can configure your manual rates correctly and advise you on nexus rules and filing obligations.

Don't guess when it comes to US sales tax. Getting it wrong can create serious compliance issues down the road.

Avalara is a dedicated tax compliance platform trusted by businesses worldwide. It connects directly to your Wix store and automatically calculates the correct tax amount at checkout based on the buyer's location.

Because Avalara maintains an up-to-date database of tax rates across hundreds of jurisdictions, you don't have to manually update rates whenever a law changes.

For stores selling across multiple US states or into Europe, Avalara is the most reliable way to stay compliant without doing all the research yourself.

Yes — if you're running a legitimate business, collecting and remitting taxes is a legal requirement in most jurisdictions.

Your customers also need to see tax information on their invoices. This is standard practice for both B2C and B2B sales and is often required by law.

Skipping tax setup might seem like one less thing to configure, but it can expose your business to penalties. Get it set up properly from the start.

If you want to learn more about building out the rest of your Wix store, check out the guide on how to add products to your Wix store or how to configure shipping regions.

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