What is Wix? – An Honest Review for Beginners

Thinking about building a website but not sure where to start? Wix is one of the most popular website builders in the world — and for good reason. In this post, we'll take an honest look inside Wix, covering what it is, how it works, what you can build with it, and whether it's the right tool for you. You can try Wix for free and see for yourself without any upfront commitment.

Wix is a drag-and-drop website builder that lets you create a professional-looking website without writing a single line of code. It uses a so-called what you see is what you get (WYSIWYG) editor, meaning you build your site directly on the canvas — exactly as it will appear to your visitors.

If you can use PowerPoint, you can use Wix. That's genuinely how approachable it is.

Wix is much more than just a website builder. Here's a quick overview of what you can create:

• Personal or business websites
• Landing pages to collect leads
• Online stores selling physical and digital products
• Blogs that can rank on Google
• Booking systems so clients can schedule your services
• Email campaigns to stay in touch with your audience

It's essentially an all-in-one platform for building and running your online business.

Wix is designed with beginners in mind. There's no backend, no servers, no plugins to manage. You simply pick a template, click on any element you want to change, and edit it directly on screen.

Want to add a new section — like a team page? Just pick a pre-designed block, drop it in, swap out the names and photos, and you're done. It really is that straightforward.

Once you sign up, you'll be taken to Wix's template library. There are hundreds of templates organized by industry and style — so whether you're a photographer, a restaurant owner, or a freelancer, there's something for you.

After picking your template, you can:

• Upload your own photos and logo
• Change colors and fonts
• Add or remove sections
• Edit all text directly on the page

Wix offers one of the largest template libraries on the market, which gives you a huge head start.

When you're ready to go live, Wix gives you two options.

Free publishing gives you a Wix subdomain (e.g. julianshomepage.wixsite.com). It's a great way to share a draft with friends or colleagues before committing to a paid plan.

Custom domain lets you use your own branded URL. Wix includes a free domain for the first year on paid plans, which makes upgrading a very smooth step.

Wix offers several paid plans to match different needs:

• Light plan — starts at around €13/month (~$15). Includes a free domain and two collaborators. Great for personal sites and blogs.
• Core plan — starts at around $26/month. Adds e-commerce functionality, so this is the one to pick if you want to accept payments and run an online store.

All plans come with a 14-day money-back guarantee, and you can always start on the free plan and upgrade later. There's very little risk in giving it a try.

For a full breakdown of all plans and features, check out our dedicated Wix pricing guide.

This is one of the most common questions beginners ask. Here's the honest comparison:

WordPress is a powerful content management system, but it requires you to:

• Purchase and manage your own hosting
• Buy a domain separately
• Install a page builder and theme
• Add and maintain multiple plugins

For a beginner, this can quickly become overwhelming.

Wix bundles everything into one platform. Hosting, design tools, e-commerce, email marketing — it's all included. You focus on your content, not on managing infrastructure.

The creator of this video built his first site on WordPress back in 2015 but has since moved his main website to Wix — and hasn't looked back.

Absolutely. Wix is particularly well-suited for small and medium-sized businesses as well as self-employed professionals.

You get everything you need in one place: a website, a blog, an online store, a booking system, email campaigns, and even a client management area. It's a genuinely complete toolkit for running an online presence.

Bigger businesses with very complex custom requirements might eventually outgrow it, but for the vast majority of small business owners, Wix covers all the bases.

Some links in this post are affiliate links. If you make a purchase through them, I may earn a small commission at no extra cost to you. All content is provided for informational purposes only — no guarantees are made regarding accuracy or completeness. Nothing here constitutes financial, legal, tax, or investment advice.