Eventbrite Tutorial – How to Create an Event & Sell Tickets Online (2026)

In this Eventbrite tutorial by Julian Weber, you'll learn everything you need to know about creating events and selling tickets online. Whether you're planning a concert, workshop, conference, or local meetup, this step-by-step guide will walk you through the entire process—from setting up your account to collecting payments and managing ticket sales.

1. Getting Started with Eventbrite

To begin your journey with Eventbrite, head over to their website using this link and click on "Create Events". The platform offers a completely free start, making it accessible for event organizers of all sizes.

You can sign up using your Apple ID, Google account, or simply with an email and password. The registration process is straightforward and takes just a few minutes to complete.

2. Complete the Quick Setup Quiz

After signing up, Eventbrite will guide you through a quick quiz to understand your event needs better. You'll be asked about:

• Type of event (concert, workshop, conference, etc.)
• Number of events per year (1-2, 3-5, or more)
• Expected attendance (under 50, 50-250, or 250+)
• Your priorities (budget-friendly, ease of use, etc.)

Eventbrite may ask for your phone number, but you can skip this step by clicking the "Skip" button at the top of the page if you prefer not to share it.

3. Create Your First Event

Once you complete the quiz, you'll see options to either discover Eventbrite features or jump straight into creating your event. Click on "Create Event" to access the event builder.

The event builder is where the magic happens. Start by entering your event title—make it catchy and descriptive. If you need inspiration, AI tools like ChatGPT can help you generate compelling titles and descriptions.

4. Set the Date, Time, and Location for Your Event

Next, you'll need to specify when and where your event will take place:

• Start date and time (e.g., September 27th at 7:00 PM)
• End time (e.g., 9:30 PM)
• Venue selection (physical location or online)

Eventbrite supports both in-person and virtual events. For physical events, simply type in the venue name or address. For online events, select the "Online" option to indicate it's a virtual gathering.

5. Configure Your Ticket Pricing and Capacity

Now comes the crucial part—setting up your tickets. You'll need to decide on:

• Ticket price (you can set paid or free tickets)
• Event capacity (maximum number of attendees)
• Ticket types (general admission, VIP, early bird, etc.)

For example, if you're hosting a concert, you might charge €40 (or $40) per ticket with a capacity of 1,000 attendees. Once you've configured these settings, click "Create Event" and your event will go live within seconds.

6. Customize Your Event Page

While the quick setup creates a basic event, you'll want to customize your event page to make it more attractive and informative. Click on "Edit Event" to access the full editor.

Upload Eye-Catching Images

Click on "Upload" to add custom images that represent your event. You can upload multiple photos and arrange them as you like. Simply drag and drop to reorder them, and set your preferred image as the cover photo.

You can even upload a promotional video to give potential attendees a preview of what to expect. For concerts, this is perfect for showcasing your music or previous performances.

Write a Compelling Description

Add a summary that appears as a preview on your event listing. This should be a short, engaging snippet (just the first sentence or two from your full description).

Then write a detailed event description that explains what attendees can expect. You can format text, add images inline, and create a rich, engaging page that converts browsers into ticket buyers.

7. Add Important Event Details

Eventbrite allows you to add several useful details that help attendees plan their visit:

• Age restrictions (e.g., 21+ for events serving alcohol)
• Check-in time (when doors open, typically 30-60 minutes before start)
• Parking information (free or paid parking availability)
• Lineup or speakers (if multiple performers or presenters)
• Event agenda (timetable for multi-session events)

For simple events with a single performer or speaker, you can skip the lineup and agenda sections. But for festivals, conferences, or multi-act shows, these features help attendees understand the full schedule.

8. Set Up Ticket Types and Promotions

In the "Add Tickets" section, you can create multiple ticket tiers and special offers:

• General admission (standard entry tickets)
• VIP packages (premium experiences)
• Early bird pricing (time-limited deals)
• Promo codes (special codes for influencers or partners)
• Ticket holds (reserved sections for friends, family, or sponsors)

The promotions feature is particularly useful for marketing campaigns. You can create unique discount codes for different channels and track which marketing efforts drive the most sales.

9. Publish Your Event on Eventbrite

Once you're satisfied with your event setup, it's time to make it public. Click "Next" to reach the publishing page.

Here you'll need to:

• Select event category and subcategory (helps people discover your event)
• Add relevant tags (improves searchability)
• Set your organizer name (your name or company)
• Configure refund policy (e.g., refunds allowed up to 7 days before event)
• Choose when to publish (immediately or schedule for later)

When you click "Publish Now", your event goes live immediately and starts appearing in Eventbrite's search results. Congratulations—you've just launched your first event!

10. Set Up Your Organizer Profile

Before you start selling tickets, complete your organizer profile. This builds trust with potential attendees and provides them with more context about who's behind the event.

Add:

• Profile picture (your photo or company logo)
• Website link (directs people to learn more about you)
• Organizer bio (describes who you are and what you do)
• Facebook tracking ID (optional, for ad tracking)

A complete profile makes your event look more professional and increases the likelihood that people will trust you enough to purchase tickets.

11. Connect Your Bank Account to Receive Payments

This is arguably the most important step—you need to tell Eventbrite where to send your money! Navigate to the payment settings and add your bank account information.

Enter your:

• Full legal name
• Bank account type (checking or savings)
• Account details (routing and account numbers)

Once configured, Eventbrite will automatically deposit your ticket sales directly into your account. This ensures you get paid quickly and efficiently after each sale.

12. Share Your Event Page and Start Selling Tickets

After publishing your event, click "View" to see your live event page. At the top of the page, you'll find the public URL for your event.

Copy this link and share it everywhere:

• Social media platforms (Facebook, Instagram, Twitter/X, LinkedIn)
• Email newsletters (to your subscriber list)
• Your website or blog (embed or link to the event)
• Messaging apps (WhatsApp, Telegram, etc.)
• Community forums (relevant online communities)

When visitors land on your event page, they'll see all the details you've added—images, description, date, location—and a prominent button to purchase tickets using credit card or PayPal.

13. Manage Orders and Track Sales

From your Eventbrite dashboard, you can monitor your event's performance in real-time. The dashboard shows:

• Number of tickets sold
• Net sales volume (total revenue)
• Individual order details
• Attendee information
• Sales trends over time

Under the "Orders" tab, you can view each ticket purchase individually. This is also where you can process refunds if needed, following your refund policy.

14. Use Eventbrite's Marketing Tools

Eventbrite includes built-in marketing features to help promote your event. Under the "Marketing" tab, you'll find tools for:

• Email campaigns (send updates to ticket holders)
• Social media promotion (share to connected accounts)
• Tracking codes (measure which channels drive sales)
• Attendee communication (send reminders and updates)

While Eventbrite provides these tools, most successful event organizers handle their own social media marketing and leverage their existing audience to drive ticket sales.

15. Create Additional Events

Once you've successfully created your first event, you can easily create more. Simply click on "Create Event" from your dashboard to launch another event.

There's no limit to how many events you can create on Eventbrite. Whether you're running a regular workshop series, monthly concerts, or annual conferences, you can manage everything from a single account.

All your events will be listed under the "Events" section of your dashboard, where you can see their status, ticket sales, and quickly access them for editing.

What is Eventbrite?

Eventbrite is a leading online ticketing and event management platform that helps organizers create, promote, and manage events of all sizes. From intimate workshops to large-scale conferences and music festivals, Eventbrite provides the tools needed to sell tickets and manage registrations.

The platform handles everything from payment processing to attendee check-in, making it a comprehensive solution for event organizers. It supports both free and paid events, physical and virtual gatherings, and offers features like analytics, marketing tools, and mobile check-in apps.

Millions of event creators worldwide use Eventbrite to streamline their event management process and focus on creating memorable experiences for their attendees.

How Much Does Eventbrite Cost?

Eventbrite operates on a fee-per-ticket pricing model, which means you don't pay anything upfront to create events. The platform is completely free to use for free events—you only pay when you sell paid tickets.

For paid tickets, Eventbrite adds a service fee to each ticket sold. This fee typically covers payment processing and platform usage. The exact fee structure varies by country and can be absorbed by the organizer or passed on to the ticket buyer.

For example, if you sell a ticket for €40, the buyer might pay €42-43 at checkout, with the extra €2-3 going to Eventbrite as their fee. This means you receive the full ticket price you set, while Eventbrite gets compensated for providing the platform and payment processing.

Eventbrite also offers premium plans with additional features like custom branding, advanced marketing tools, and dedicated support for larger organizations. You can explore all options when you sign up for Eventbrite.

Is Eventbrite Good for Beginners?

Absolutely! Eventbrite is one of the most beginner-friendly event management platforms available. The setup process is intuitive and can be completed in just a few minutes, as demonstrated in Julian Weber's tutorial.

You don't need any technical knowledge to create professional-looking event pages. The platform guides you through each step with clear instructions and a user-friendly interface. Even if you've never organized an event before, you can have your first event live within 10-15 minutes.

The quick setup option gets you started fast, while the advanced customization features are there when you're ready to add more polish. This makes Eventbrite perfect for first-time organizers while still being powerful enough for experienced professionals managing multiple events.

Eventbrite vs Ticketmaster: Which is Better?

While both platforms sell tickets, they serve different markets and purposes. Ticketmaster primarily focuses on large-scale commercial events like major concerts, sports events, and theater shows. It's used by established venues and entertainment companies with significant resources.

Eventbrite, on the other hand, is designed for independent event organizers, small businesses, nonprofits, and community organizations. It's much more accessible to beginners and doesn't require venue partnerships or minimum event sizes.

Key differences include:

• Ease of use: Eventbrite is far simpler to set up and use
• Accessibility: Anyone can create an event on Eventbrite; Ticketmaster requires contracts
• Event types: Eventbrite supports workshops, classes, and small gatherings; Ticketmaster focuses on large entertainment events
• Fees: Eventbrite's fees are generally more transparent and predictable
• Features: Eventbrite offers more marketing and management tools for organizers

For most independent event organizers, creators, and small businesses, Eventbrite is the better choice due to its accessibility and comprehensive feature set.

Eventbrite Pros and Cons

Pros

• Easy to use: Intuitive interface perfect for beginners
• Quick setup: Create events in minutes, not hours
• No upfront costs: Free to create events; pay only when you sell tickets
• Comprehensive features: Marketing tools, analytics, check-in apps all included
• Payment processing: Secure payment handling with multiple payment options
• Mobile apps: Manage events and check in attendees from your phone
• Customization: Flexible ticket types, promotional codes, and branded pages
• Discoverability: Events appear in Eventbrite's marketplace, attracting new attendees

Cons

• Per-ticket fees: Can add up for high-volume events
• Limited free plan features: Advanced branding requires paid plans
• Competition: Your event competes with others in Eventbrite's marketplace
• Seating charts: Basic seating plan tools compared to specialized platforms
• Learning curve: While beginner-friendly, advanced features take time to master

Overall, the pros significantly outweigh the cons for most event organizers, especially those just starting out or running small-to-medium-sized events.

Final Thoughts on Using Eventbrite

Creating and selling tickets for events has never been easier than with Eventbrite. As demonstrated in this tutorial by Julian Weber, you can go from zero to a fully functional event page in just a few minutes.

The platform handles all the technical complexity—payment processing, ticket delivery, attendee management, and more—so you can focus on creating an amazing event experience. Whether you're hosting a concert, workshop, conference, or any other gathering, Eventbrite provides the tools you need to succeed.

Ready to create your first event? Head over to Eventbrite and get started for free today. Remember to complete your organizer profile and connect your bank account so you can start earning from ticket sales immediately.

If you have any questions about using Eventbrite or creating events, feel free to leave a comment below. Happy event planning!